Effectively Executed Public Relation Strategies
Challenges & Solutions
Challenge
Managing public relations for an airline comes with unique challenges, especially during operational disruptions. While working with SpiceJet Airlines at Adfactors PR, we faced a critical situation where frequent flight delays and cancellations led to mounting customer dissatisfaction and negative media coverage. Given the aviation industry’s sensitivity, even minor disruptions risked escalating into full-blown PR crises.
✅ Real-time Media Monitoring: Closely tracked media reports and social conversations to identify emerging narratives and respond swiftly.
✅ Proactive Crisis Communication: Crafted timely and transparent press statements, ensuring the messaging was both factual and empathetic.
✅ Stakeholder Coordination: Worked closely with SpiceJet’s internal teams to gather accurate updates and align messaging across platforms.
✅ Media Relations: Engaged with key journalists to ensure balanced reporting, shifting the focus toward the airline’s customer-centric initiatives.
Solution
Strategic Approaches
Obstacle
When the Indian government imposed strict policies and higher taxes on cryptocurrency investments, the sentiment around crypto took a hit. While this move created uncertainty, we saw an opportunity to shift the narrative for our Crypto client, an innovation player in the crypto space.
Creative Solutions
-
Instead of treating the regulations as a setback, we leveraged the moment to reinforce crypto as a long-term investment rather than a short-term speculative asset.
-
By securing a one-on-one interview for Mr. B. with a top online publication, we positioned him as an industry expert advocating for structured growth in the sector.
Solution
