Youtube Content & Channel Manager
In 2018, shortly after graduating, I had the opportunity to join YoBoHo New Media (Rhei), where I worked on a diverse range of visual content tailored to various audience segments. My role focused on engaging global audiences, allowing me to develop a deep understanding of content strategies across different demographics. Among the many projects I contributed to, one of my favorites—shared below—was developed from inception.
Aqui Bebes Cantam's journey of growth
(2018–2022)
How I grew a Children's Entertainment Channel into a trusted platform for over 1 Million Portuguese-Speaking families.
Overview
In 2018, I embarked on a mission to create a number of YouTube channels that combined fun and education for preschoolers in the Portuguese-speaking community globally. Over three years, Aqui Bebes Cantam evolved into a beloved destination for children and parents alike, thanks to innovative content and data-driven growth strategies.
Key Contributions
🎬 Content Strategy: Led the end-to-end production process, from ideation and character development to metadata optimization, thumbnail design, and upload strategies.
📊 Analytics Mastery: Tracked and analyzed performance metrics to refine content and drive audience growth.
🌍 Audience Expansion: Targeted Portuguese-speaking audiences across multiple regions.
Milestones
Subscribers: Grew to 1.2 million subscribers by 2022.
Views: Reached around 289,820,202 lifetime views.
Engagement: Boosted click-through rates and watch time by 5.8%.
Challenges & Solutions
Challenge: Entering a niche market with limited content for preschoolers.
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Solution: Conducted extensive market and competitor research to identify audience preferences, content gaps, and growth opportunities. Developed a tailored content strategy to address these gaps and provide engaging, high-quality content for young viewers.
Challenge: Navigating YouTube algorithm changes.
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Solution: Conducted in-depth research on platform updates and dashboard insights to understand algorithm shifts. Analyzed data trends and proactively adjusted content strategies to maintain growth and engagement.
Challenge: Overcoming the language barrier in a newly targeted market..
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Solution: Since Portuguese, like other localized channels, was new to me, I took it as a personal challenge. I proactively learned the basics of the language and explored cultural nuances to create more authentic and engaging content.
Testimonials & Feedback
“The content on Aquibebes Cantam is exactly what I was looking for. My child loves it!”
– Parent Viewer
Work Sample
The most popular video, for which I handled the thumbnail design, metadata optimization, and content compilation, remains the most viewed video even after six years.
